Really interesting article over at WSJ on the Wassup guys, whom were made infamous from their Budweiser commercials of the late ‘90s. The interesting thing to me, is not that the actors all got together again to make this updated political statement, but rather, that this is a case of a film maker who licensed his idea to a major brand for a set period of time, and now since the licensing deal has been expired for the past 3 years, that film maker is able to feed off of the fame it already produced for him. Its a very smart way to work.

It has me thinking, what if our brands of yester year were always licensed like this? What if Tony the Tiger’s contract was up and then he moved on to promote the green party to help conservation of our natural resources and wildlife? Or imagine the Country Crock couple endorsing their religiously motivated family planning issue? To me, this is opening a whole new space for consumerism to turn into activism. And maybe that is a good thing right now.

Flash Gurus take to the art scene of NYC, as told through the narrating of Philip Kerman.

I’ve been using Twitter rather regularly for the past year as @schutzsmith. Being a regular twit (is that really how you’d say it!?), I’ve grown to learn some essential habits, rules, and 3rd party apps that make for a smooth and never dull experience. Throw in a dash of online visibility with a hint of guerrilla style marketing and you can quickly see how Twitter has the potential for a brand to identify with its customers on their level, not above it.

For all the iPhone tinkerers out there. We stumbled onto a nice little PSD from teehan+lax filled with some iPhone GUI goodness.

As Ryan McManus says, “that’s some sweet berry jam right there!”

Awww that’s right. I’ve gone and put a tie on to my normal uniform of jeans and button down shirts. New biz power FTW!