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Shelby joined The Barbarian Group in 2006 after having been a client as both an Interactive Producer and Account Manager at Goodby, Silverstein and Partners in San Francisco. She worked on the Saturn account. We didn’t poach her, though, she was moving to Boston anyway. Honest.
At Goodby, on Saturn, She managed a $4mm online production budget, and helped develop the strategy for the redesign of Saturn.com. But that’s just one. All in all, she managed a total of 112 projects in one year while there. Good grief. Before her years at Goodby, Shelby worked as a marketing coordinator, then marketing manager, at Brine, inc, a sports manufacturer, so she knows the client side as well. She managed a budget there in excess of $1mm and managed an identity redesign. Heady stuff.
Add it all up and you have 10 years in the interactive marketing business, and an incredibly well rounded career – client, traditional advertising, and interactive. Shelby went to the University of New Hampshire for Sports marketing and Business Administration.
Digital Overload
Last night I read this article about Digital Overload on the NPR app on my iPad. While it didn’t force me to put down my iPad and pick up a paperback, it did get me thinking. Are we a digitally overloaded family? Both Scott and I work at digital agencies. It is hard for us [...]
Learning Photoshop
Another thing I am trying to learn how to do these days is to use Photoshop. The real Photoshop is overwhelming so I downloaded a trial version of Photoshop Elements 8. So far I am finding it easy to use but I am impatient and want to be able to do more than just crop [...]
I am live!
A few months ago I purchased my domain name. I wasn’t sure what I was going to do with it but it would be dumb for me to pass it up. I know there are other Shelby MacLeods out there so it wasn’t going to be available forever. After that I asked the web what [...]
Farmville - A Community of Farmers or a Cult?
My sister is a highly educated professor living in Amman, Jordan. She is currently preparing to defend her doctoral thesis this coming summer. So it was only natural that I became very worried when her conversations switched from focusing on politics to farming. That’s right, farming.

Today I am announcing that I will be taking a four week leave of absence in order to go to Farmville in search of my sister. I fear that this farming phenomenon is actually a cult and hope to rescue my sister before she gets in too deep. During my four weeks I will be posting investigative reports in order to educate others about the dangers of Farmville.
This mission does not come without risks and that is why I have enlisted friends on the outside to monitor my whereabouts. Should it appear that I have also become brainwashed by the people of Farmville, they have strict instructions to come in rescue me. Friends and fellow Barbarians, I love you all and please try not to worry.
-Shelby
Huh?

Someone please help me decipher the image used in this ad I saw on Facebook. Is it targeting nursing moms?
Does she have any hair or is she bald? Or is her hair black and filing up the entire background.
I feel like I am looking at one of those images where you can see two different things depending on how long you stare at it. Is it two witches or a candlestick?
Shotgun Friday
Last Friday, Pfeffer
and I engaged in a back office battle in order to decide who was entitled to the shanty in the back room. The first part of our battle involved shotgunning a beer, a ritual I had never participated in before and one that Pfeffer claimed to be a touch too messy for his liking.
The next Monday, as I was unpacking my belongings in the shanty and watching Pfeffer sulk while he drank his coffee, we chatted about the previous Friday’s shotgunning event. We decided it was nice way to end a hard week at work. A great stress reliever if you will.
So we decided to make it a tradition and this Friday celebrated the end of the week on the roof. We were joined by our lovely Mayor of The Barbarian Group, Nick Bonadies
. Nick had extended an invitation to all offices to join us in celebrating Shotgun Friday but after opening up the video conference line all we found was one Anthony Dines
asleep on the couch in SF. Oh well, to the roof we went and Sabih
joined us and captured the event on video.
Nick Bonadies
Senior Systems Administrator : Boston
topics: Barbarian Labs, Rock and Roll, Internet Culture, Software, and Microsoft
Anthony Dines
Designer : New York
topics: Alcoholic Beverages, Design, San Francisco, The Internet, and Art
Sabih Mir
User Experience Designer : Boston
topics: Architecture, Games, Design, HTML, and The Internet
Ghostly Discovery
I made a cool music discovery last night. Actually I can’t really take the credit for it as my husband pointed it out to me over a Gossip Girl rerun last night. He is the music snob in the house, I am lucky if I listen to anything besides Dan Zanes these days. Anyway, he showed me this iPhone application that is similar in concept to the site we launched for Getty last year, Moodstream.

It is essentially Moodstream for music and as an iPhone app. Not saying they ripped us off or anything because we can’t claim rights to the use of moods and dials. It just made me recall what I liked so much about the Moodstream concept. It was so simple and elegant that you couldn’t help but play around with it. The same is true for this application from Ghostly International. This might be just what I need to help me explore some music outside of the kiddie world.
Creepy or Cool?
The game Prototype looks a bit creepy if you ask me but the online campaign promoting the game’s launch is kinda cool. It uses Facebook Connect to pull images and information from your profile and includes them into the trailer for the game. This is the first use of Facebook Connect that I have found to be purely creative rather than functional. I have to admit it was a bit creepy to see my daughter’s picture in the trailer for this game.

