Shelby MacLeod

Client Services Executive :: Boston office

Shelby joined The Barbarian Group in 2006 after having been a client as both an Interactive Producer and Account Manager at Goodby, Silverstein and Partners in San Francisco. She worked on the Saturn account. We didn’t poach her, though, she was moving to Boston anyway. Honest.
At Goodby, on Saturn, She managed a $4mm online production budget, and helped develop the strategy for the redesign of Saturn.com. But that’s just one. All in all, she managed a total of 112 projects in one year while there. Good grief. Before her years at Goodby, Shelby worked as a marketing coordinator, then marketing manager, at Brine, inc, a sports manufacturer, so she knows the client side as well. She managed a budget there in excess of $1mm and managed an identity redesign. Heady stuff.
Add it all up and you have 8 years in the interactive marketing business, and an incredibly well rounded career – client, traditional advertising, and interactive. Shelby went to the University of New Hampshire for Sports marketing and Business Administration.

Pictures from Boston - w/o 8/11

Things happened in the Boston office last week, here are some images to prove it.

Tickle Windows

We counted 7 Tickle Windows in the Boston office today. How many do you have?

Useless Survey

Breaking news, moms don’t want advertisers to market to their children.

You know your parents are nerds when...

...they have decided to take an agile approach to child development.

Tales from the T

I like to try to save the environment whenever it is convenient for me so sometimes we take Logan on the T instead of driving to daycare. Yesterday was sunny and warm so I felt I was making the right decision to take public transportation. Unfortunately babies on the T are magnets for weirdos and yesterday we attracted a fun one.
Scott and I were standing next to the door on the Red Line (the side that doesn’t open up at every stop), trying to keep the stroller out of everyone’s way. A seemingly normal looking dude squeezed his way in next to us and began to read a book. I went back to distracting Logan until he screams loud enough for everyone in the car to hear “what’s the little one’s name?” I cringed as I knew that based on how loud he was talking this was going to be an interesting conversation.
me – Logan
Crazy Dude – Really? (laughing) Like the airport?
me, responding quietly – not named after the airport, but yes that is how it is spelled
Crazy Dude, increasing in volume – what is he named after?
me – she is named after a bottle of wine
Crazy Dude, screaming – she? really? Ohhh-K
If he wasn’t crazy I would have taken his kneecaps out at this point. He then proceeded to claim that it was funny we named her Logan after wine because of some book called Mr. Gordons. He asked if we got it. We told him we didn’t. He explained “Gordon’s like the vodka.” I wanted to correct him and tell him Gordon’s was a Gin and that he still didn’t make any sense but I figured it was pointless as he was crazy after all. Thankfully we had reached our stop and today we decided against taking the T. Sorry Earth.

Not a Joke!

What are they trying to tell me?

A Day in the Life of TBG Client Service

Ever wondered what those Client Service peeps do all day?