Shelby MacLeod

Client Services Lead :: New York office

Shelby joined The Barbarian Group in 2006 after having been a client as both an Interactive Producer and Account Manager at Goodby, Silverstein and Partners in San Francisco. She worked on the Saturn account. We didn’t poach her, though, she was moving to Boston anyway. Honest.
At Goodby, on Saturn, She managed a $4mm online production budget, and helped develop the strategy for the redesign of Saturn.com. But that’s just one. All in all, she managed a total of 112 projects in one year while there. Good grief. Before her years at Goodby, Shelby worked as a marketing coordinator, then marketing manager, at Brine, inc, a sports manufacturer, so she knows the client side as well. She managed a budget there in excess of $1mm and managed an identity redesign. Heady stuff.
Add it all up and you have 10 years in the interactive marketing business, and an incredibly well rounded career – client, traditional advertising, and interactive. Shelby went to the University of New Hampshire for Sports marketing and Business Administration.

Farmville - A Community of Farmers or a Cult?

My sister is a highly educated professor living in Amman, Jordan. She is currently preparing to defend her doctoral thesis this coming summer. So it was only natural that I became very worried when her conversations switched from focusing on politics to farming. That’s right, farming.
Today I am announcing that I will be taking a four week leave of absence in order to go to Farmville in search of my sister. I fear that this farming phenomenon is actually a cult and hope to rescue my sister before she gets in too deep. During my four weeks I will be posting investigative reports in order to educate others about the dangers of Farmville.
This mission does not come without risks and that is why I have enlisted friends on the outside to monitor my whereabouts. Should it appear that I have also become brainwashed by the people of Farmville, they have strict instructions to come in rescue me. Friends and fellow Barbarians, I love you all and please try not to worry.
-Shelby

Huh?

Someone please help me decipher the image used in this ad I saw on Facebook. Is it targeting nursing moms?
Does she have any hair or is she bald? Or is her hair black and filing up the entire background.
I feel like I am looking at one of those images where you can see two different things depending on how long you stare at it. Is it two witches or a candlestick?

Shotgun Friday

Last Friday, Pfeffer and I engaged in a back office battle in order to decide who was entitled to the shanty in the back room. The first part of our battle involved shotgunning a beer, a ritual I had never participated in before and one that Pfeffer claimed to be a touch too messy for his liking.
The next Monday, as I was unpacking my belongings in the shanty and watching Pfeffer sulk while he drank his coffee, we chatted about the previous Friday’s shotgunning event. We decided it was nice way to end a hard week at work. A great stress reliever if you will.
So we decided to make it a tradition and this Friday celebrated the end of the week on the roof. We were joined by our lovely Mayor of The Barbarian Group, Nick Bonadies. Nick had extended an invitation to all offices to join us in celebrating Shotgun Friday but after opening up the video conference line all we found was one Anthony Dines asleep on the couch in SF. Oh well, to the roof we went and Sabih joined us and captured the event on video.

Ghostly Discovery

I made a cool music discovery last night. Actually I can’t really take the credit for it as my husband pointed it out to me over a Gossip Girl rerun last night. He is the music snob in the house, I am lucky if I listen to anything besides Dan Zanes these days. Anyway, he showed me this iPhone application that is similar in concept to the site we launched for Getty last year, Moodstream.
It is essentially Moodstream for music and as an iPhone app. Not saying they ripped us off or anything because we can’t claim rights to the use of moods and dials. It just made me recall what I liked so much about the Moodstream concept. It was so simple and elegant that you couldn’t help but play around with it. The same is true for this application from Ghostly International. This might be just what I need to help me explore some music outside of the kiddie world.

Creepy or Cool?

The game Prototype looks a bit creepy if you ask me but the online campaign promoting the game’s launch is kinda cool. It uses Facebook Connect to pull images and information from your profile and includes them into the trailer for the game. This is the first use of Facebook Connect that I have found to be purely creative rather than functional. I have to admit it was a bit creepy to see my daughter’s picture in the trailer for this game.

Why is the Internet awesome?

Because I watched my nephew, Odeh’s band concert streaming live from Amman this morning. How cool is that? He is the one in the red pajama top that is about a foot smaller than everyone else.

3rd Annual Kettle Chips Party

Today was the 3rd Annual Kettle Chips party at TBG Boston, in conjunction with our weekly Grill FridayTM. Kettle is one of my favorite brands and are definitely my favorite chips. Each year they have a People’s Choice promotion which includes a sampling of chip flavors that fans vote on to decide which one becomes a mainstay. Since we are huge fans of lunch type foods here in Boston, I always buy a pack for the office so that we can have our own chip party.
Well this year Kettle changed it up a bit and left the flavor creation in the hands of their fans. Rather then sending us 5 potential new flavors they sent us small packs of unflavored chips plus an assortment of flavor packs. It was our job to mix the flavors together in order to concoct our dream chip. Barbarians love hands on activites so we all gathered round the lunch table as Grill Friday was being grilled. Here are the delightful creations and pictures of the fun that was had:
Garlic, Tomato, Onion Spicy Ketchup with Cheddar!
  • 4 parts Tomato (actually Kristen put in a heaping teaspoon!)
  • 2 parts Vinegar
  • 1 part something something
  • and a healthy shake from the Cheddar bag
  • created by Stephanie and intern Kristen
Fatt Ass Mac N Cheese Bad Boner Cheesy Onion
  • Cheddar
  • Caramelized Onion
  • created by me
Onions ‘n Chili and Friends Everlasting Gob-chips
  • basic mac & cheese flavor but with way more sour cream and cheddar flavoring than was suggested
  • created by Ashley and former intern Emma Welles


Yay Beta!

I was so excited to log into Mint today and realize that they granted my wish and added me to their beta test of the new Financial Fitness tool. This is the first beta I have been involved with since I received one of the early invites to Gmail back in the old days. Boy do I feel special.
The new Fitness tab in the nav brings me to a page with a big progress tracking bar at the top. I am already 75% fit, so I feel pretty good but then I realize that a 75 is what a C? That is not acceptable, I need an A+. What do I need to do in order to reach 100%?
The list of qualifying tasks includes a few items in blue that I can take action on immediately:
  • Get Health Insurance +1000 points – Done
  • Make a Retirment Contribution +1000 points – Done
  • See Where you Spent Last Month +100 points
    -This took me to the trend tab with the interactive pie chart. I took a poke around and got depressed when I saw how big the pie piece was for taxes in April. Clicked back over to the Fitness tab and it still didn’t show that I had completed this task. I did this a few more times, and clicked into other pieces of the pie but still no change. Not really clear what I need to do in order to accomplish this task. Hopefully Mint will fix this part of the tool.
  • Review Your Credit Report + 500
    -I am not going to do this now. But it is a good reminder as it has been about 6 months since I last checked.
After checking off a few of the tasks I ended up 91% fit. There are many tasks that are pending as it depends on what I do throughout the month like saving money, spending less than I earn and avoiding bank fees. I will keep working on this over the month in order to reach my goal of being fully financially fit. I wonder what I get at the end of the month if I achieve this goal, an extra 100 bucks in my savings account? Can you grant that wish too Mint?