Bergwood.net


client: Allstate
agency: Leo Burnett
launched: 2008
project type: website

Meet Bergwood- a man who loves college football, grilled meat, and a fine day of tailgating. And what better place to hold a virtual tailgate than a virtual parking lot? We certainly couldn’t think of one, and so that’s just what we whipped up, complete with green grass, blue skies, and basically an unlimited supply of computer-generated meat products. There’s also plenty of online goodies there for folks looking to find an Allstate agent, score some free stuff, or just pick a good rivalry-based fight with their friends. So fix yourself a brat and check out bergwood.net. Go goats!