Because we believe that most great ideas start in the shower, we teamed up with Ogilvy Toronto to create this interactive video experience for Dove’s new GoFresh line.

It presents a glimpse into the life of Hannah, a woman in her 20s dealing with familiar 20-something pressures: an over-demanding boss, a stuck-up sister, a drained checking account, and a highly anticipated blind date.

In this Sliding Doors meets Bridget Jones’s Diary adventure, the story unfolds across three different story lines—each featuring a different version of our main character in a different product-inspired mood (energized and work-focused; cool, calm, and beauty-focused; and refreshed, flirty, and socially focused). Along the way, users are invited to switch personalities for a realtime attitude adjustment.

Through this interactive narrative and a few fun extras along the way, users experience the subtle (and not so subtle) differences in her day that eventually end in a successful blind date.