Ful specializes in bags, backpacks and travel gear, and they are real serious about it. Their inspiration? Music. Good Music. We are talking Memphis here after all. So here we are. The new ful.com. A place for a great line of products and the culture that inspires them to live together harmoniously. That was a music reference, not bad right? Do take a look, browse the bags, read their blog and get a small slice of the inspiration that goes into making this awesome product. Also buy one.

We did the design, Particle did the build.