In association with Crispin, Porter + Bogusky, we created and developed this rich media banner to be used as a promotional tool in specific cities whenever Ikea is opening a new store. It would run in conjunction with a promotion driving traffic to the new store. We like it because it's musical chairs. In a banner. We thought that was pretty cool at the time. Making its debut at the New Haven Ikea opening, running in New Haven-specific online channels, we assume this banner can take all the credit for the wildly successful opening of the store. Yes, it was all the banner.