In celebration of March Madness® we helped our friends at Sheraton out with a little site they called the NCAA® Challenge. The goal here was to give friends the opportunity to face off against one another by picking the teams they’d be rooting for throughout the tournament and then allowing them to pick a little something they’d do if their teams lose. Maybe it’s doing a few cheerleader moves in favor of the winning team, maybe it’s doing your opponent’s laundry. Whatever you think is worth the risk. We built the site using Facebook Connect, allowing us to use both Facebook’s authentication and friend network as the foundation for bringing fans together and spreading the word.