Arnold Worldwide and Volkswagen of America came to us to help them make the automaker's first site targeted toward the gay community. The minisite was one component in an integrated campaign that featured print, art openings, and events on the East and West coasts. Charities were involved, as well as prominent artists in the gay community. We went to the opening, it was fantastic, and we saw Eartha Kitt there. The whole project was a satisfying experience from start to finish.