N.B. This post was from the last version of our site

Very recently we launched an important little site about water with our pals at Droga5. It’s for a UNICEF initiative called the TAP Project, which is a marvelously simple way to get clean drinking water to the people in the world who need it most. You can go to the site and donate some money if you like.

In beerscience news, we launched a very important Milwaukee’s Best Light sponsored project to help Americans track the manliness of their taste. Have a look at tscan2000.com to learn much more. This excellent bit of technology would never have succeeded without the help of the insightful folks at Miller and several of the top names in the field of computers. And lasers.

And in lighter, and much more ice cream related news, we made some delicious banners and built a lovely widget for Dreyer’s Ice Cream and American Idol. Basically, our old pals at Goodby asked us to make something to help people count down the days until the American Idol finale, while thinking about Dreyer’s Ice Cream the whole time.