Caught this on the way home a few nights ago, I could have sworn I have seen something similar to it somewhere.

I’d like to see where other agencies and clients decide to further push the idea of interactive advertising living in the real world. I enjoy the act of asking the user to engage with the ad itself, something the internet has been doing for years and it’s no surprise that other media markets are beginning to take notice. Another interesting ad buy that I saw last night in Times Square, another one based around the current election, was a large video billboard bought by the Obama campaign where in which you text in a short message to a number, and that message is then broadcasted to the screen. Check out a demo of it here.