GPS + Mobile Marketing = Goodness
posted by Kevin Redmond 
on February 21, 2009 at 11:11 AM
filed under: Mobile
Kevin Redmond
New Business : Boston
topics: Client Services and Relations, Advertising, and Agency Collaboration
filed under: Mobile
The cover story of WIRED Magazine’s January issue provides an exciting look into the possibilities that recent GPS advancements and the proliferation of 3G Mobile devices provide to advertisers.
http://www.wired.com/gadgets/wireless/magazine/17-02/lp_10coolapp
My faves:
iNap – Travel alarm that uses GPS to pinpoint your location, and wake you moments before your destination to make sure you don’t sleep through your stop (not that this has ever happened to me or anything…).
iNap – Travel alarm that uses GPS to pinpoint your location, and wake you moments before your destination to make sure you don’t sleep through your stop (not that this has ever happened to me or anything…).
ShopSavvy – Scan a barcode at the store using your phonecam to check competitive prices (online and at other retailers). Also gives access to product reviews. Think about the implications on pricing, when retailers know they need to be competitive or you will walk out of their store and buy the product from their competitor.
Imagine the marketing possibilities GPS brings to the forefront, and the exciting benefits as a consumer. Using GPS to pinpoint someone’s location, send messages to them at the mall, with a coupon good only that day, and their loyalty card balance, a reminder of an item on their wish list, and a relevant perk (i.e. buy this book at Barnes & Noble today and get a free small Starbucks coffee from the attached store).
So cool. So fun. So real.
The Third Screen is going to be a lot of fun in ‘09. Lots of possibilities. Lots of innovation.
Not to nerd out, but this is such an exciting time to be in digital marketing.
2 comments
On the GPS messaging, though, do you really want people sending you messages out of the blue? I'm a bit worried that this won't be used responsibly and will just lead to more spam in the world.
I agree that with great power comes great responsibility, and it should never be exploited in a "Minority Report" kind of way.