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Collective Buying Power from GROUPON™

posted by Jayna Moloney
Jayna Moloney
Jayna Moloney

Designer : Boston

topics: Design, Art, and Illustration

on May 19, 2009 at 03:17 PM
filed under: Social Networking and Community, Advertising, Boston, New York, San Francisco, The Internet, and Internet Culture
Times are tough. Things are expensive. Consumers want to save and businesses want business.
Enter GROUPON. They offer up a deal-a-day email on various city-specific buys/eats/activities/events. The only catch is that enough people have to commit to the offer before it can be distributed. Groupon is an awesome way for individuals to get group discounts.
I saw a news segment about a month ago that clued me into Groupon and I’ve also seen an ad on Facebook. Right now they’re located in Chicago, DC, Boston, New York, & San Fran (whoohoo, all 3 Barbarian cities). And the deals are quite substantial too. So far I have participated in 2 Groupons and have saved a bundle. You can too!

3 comments

Hi Jayna,

Thanks for mentioning Groupon. We are really excited to be bringing consumers Great Deals in Boston and in many other great American Cities.

Let me know anytime if there are any businesses, activities, or events that you would like to see featured on GrouponBoston.com and I will do what I can.

Thanks again!

Patrick
patrick@thepoint.com
312.676.5772
oooh. this harks back to what I wrote my master's thesis about - specifically what I call "peer consumption" (in friendly reference to Yochai Benkler's notion of "peer production"). Carrotmob was one of my case studies - it orchestrates buycotts for purposes of improving the social responsibility of businesses (http://www.vimeo.com/925729).

Carrotmob should leverage Groupon.

Dell Swarm (http://www.zeusjones.com/blog/2009/dell-swarm/) is fantastical for the same reason.

ps. that's me lathering myself with paper money on the floor of a supermarket isle in the vimeo video linked above ;)
On February 24, 2010 at 06:00 AM, Sara Franklin wrote:
These collective buying sites are taking off in the UK too :-) I cant wait...Groupon seem like such an amazing idea. I found http://www.vouchtogether.co.uk does anyone now of any other discount voucher sites in London?
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