Cool By Association
posted by Kristen Hengst 
on June 12, 2009 at 05:43 PM
filed under: Agile and Scrum, Entertainment, Fashion, Design, Strategy, and Websites
Kristen Hengst
Art Director : New York
topics: User Interface, Websites, Consumer Packaged Goods, Advertising, and Social Networking and Community
filed under: Agile and Scrum, Entertainment, Fashion, Design, Strategy, and Websites
Justin Timberlake’s middle name is Randall. His first two solo albums have sold more than 18 million records worldwide. His wikipedia article names “beatboxing” as one of the four instruments he plays. He owns a car wash just outside of Memphis, and has a golf handicap of 6. He does excellent impressions of his celebrity friends, and still remains the type of gentleman who will ask if it’s okay to have a snack during a meeting. In fact, he’ll even offer to share it with you.
This is the type of JT info you once had to painstakingly scour the entire worldwide web to find… until now.
Never has such a service been provided to the Timberlake-wanting public than the efforts by The Barbarian Group to create a central location for all things Justin. The new JustinTimberlake.com houses the full Justin experience — songs, videos, photos, articles, and exclusive online content — all available for free to his ever-growing fan base.
Breaking free of the traditional fan club model, the new JT.com fosters fanship with online community features and direct communication with his fans. And this is just the beginning. I had the pleasure of working as part of the team responsible for laying the groundwork for a much larger vision that only a creative force like Justin could really pull off.
So check it out! Come on, you know you loved SexyBack. Everybody did.
3 comments
Plus, major props for the stalker-esque comments that are already up. The weirdos waste no time! My personal favorite:
“Hey Justin.....I need a favor from you....My wife & I love your music,We are staying @ the Embassy Suites Hotel in Austin(S.Congress) on July 11th 2009 for our 8th anniversary.C'mon on down and say hello to her.She would freak out.You can do it homes ,I know you can.Dude I never dowload any music from you,I always go buy you stuff when it comes out.Gots to support whats good.So do some good & come down & help me give my wife a special surprise. Thanks homes”
I thought i had a note on here, but I guess it got dropped. We only did the design on this site. Particle built it. www.particlebrand.com