This morning I was passed a link to a blog dedicated to the full-time mocking of Pete Hoekstra and his dramatic tweet.

While perusing its offerings and enjoying yet another meme it hit me. There is an unsung hero at work here. A behind-the-scenes contributor offering everything it has to the thankless job of delivering declarative humor to monitors everywhere. It is the heart and soul of the meme genre. It is you, Impact.

Your extra thick letterforms (the single offering under the impact name) ensure supreme legibility against the hungriest cat to the most epic of fails. Your compressed letterspacing allows me to mock deserving individuals and organizations at length. You come pre-installed as part of the most commonly used software for both Mac and PC…

You call yourself Impact and you deliver on that promise. All my praise are belong to you.