The WB is back
posted by Bruce Winterton 
on April 29, 2008 at 04:10 PM
filed under: The Networks and the Internet, Content, and Brands
Bruce Winterton
Partner, President : Boston
topics: Client Services and Relations, Financial Services, Brands, Consumer Packaged Goods, and Entrepreneurship
filed under: The Networks and the Internet, Content, and Brands
According to the New York Times the WB is keeping its brand alive on the web. I like this idea. The WB had a specific brand and audience and I think they might be successful in retaining and attracting more people here than on the actual television.
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