AdAge talks today about the upfront and forecasts that it’s going to be down. What a shock. My God. What’s funny is that they are blaming the economy primarily and only cite lack of ratings near the end. And, of course, there is no reference whatsoever to the abject decline in effectiveness of the thirty second television spot. Hilarious.

I can’t believe there is still an upfront let alone a debate about whether or not it’s going to be down. Please. I’m sure it’s been down every year for the last ten years.

That’s it. Just a comment. Nothing more.