“AND NOW, with the advent of Undercover Boss, we find we have come to a new stage in television: An entire prime-time show that is, in effect, an hour-long corporate public relations message, broadcast to a far larger audience than the corporation could ever hope to reach itself, courtesy of one of our nation’s premiere television networks. Can you even begin to imagine the amount of money that an unsexy company like Waste Management, for chrissake, would have had to spend to buy an amount of media exposure equal to a full hour of prime time directly after the Super Bowl? It quite literally could not have been purchased with all the money in Waste Management’s coffers!”

- _p. Undercover Boss: Advertainment’s Fourth Wave – Television – Gawker: gawker/full (Gawker)

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