Thx 4 sharing your insights. Solid as always! I agree that brands now have a wonderful opportunity to become more relevant in consumers life w/ the foundation & framework of the internet. Having said that I'm a bit concerned about the challenge of these same brands 2 be able 2 think in micro terms & build campaigns & applications that deliver & build a better quality of life. The opportunity is there but can 2days large brands think deep enough in individual terms to become relevant 2 a wide slice if life. I know some have & I'm sure many will continue 2 do so but when i see agencies struggle w/ approving one national TV spot 2 air i wonder how well they will able to craft unique individual experiences for a multitude of peolple. I guess that's where gentlemen like yourself come into play. Thx again 4 the mind candy & keep up the excellent work. peace