I’m historically no fan of brand vehicles or branded content, but I can tolerate it if it’s transparent. The fact that Chris Brown, an “artist” and “musician” (i use both terms with more than a dash of sardonic vitriol) would allow his creative process to be co-opted by….

You know what? I can’t even finish the thought. Let’s go Outback tonight!

As an aside, what could Wrigley have done with the same kind of impact? How about re-buying the naming rights to Wrigley Stadium, and ensuring that they’re preserving an historic part of American History? How about that?