Ok, so who’ll cop to it? Is it for Silent Hill V? Is it for Cloverfield 2? C’mon, ad world, which one of you is trying to pull one over on us this time?

(As an aside, I find it truly depressing that I can’t look at something like this without having a knee-jerk “it’s an ad for something” reaction. See guys? This is why we advise against hoaxism. It just leaves your customers feeling…duped.)