Andy Berndt at Google, good friend of ours, making some advertising for Burger King through Seth MacFarlane of Family Guy fame. The ads, created by Seth, will precede his Cavalcade of Cartoon Comedy, an interesting experiment in online syndication through Google AdSense. Instead of creating content for a website and driving people to that site to aggregate eyeballs and then sell media this “series” will be exported across the web via Google (and YouTube). I was always wondering how they would make decent money on this syndication but now it makes sense: relevant preroll. Nice.

Can’t wait to see how this plays out. I’m certain the ads will be funny, if nothing else.