Five years. Holy moly.
Five years ago today, a bunch of youngsters at two companies called The Barbarian Group and Crispin, Porter + Bogusky launched a small minisite three days in advance of the late night running of some broadcast spots. They wanted to iron out any last minute wrinkles in the site by emailing it around to a few more friends, and get a little early buzz before the spots ran.
In the next 48 hours, before the spots even had a chance to air, the little viral site that could had already bombarded the poor XServe in Crispin’s internal data center with 25 million hits. Within days, a cultural phenomenon was spawned.
All for a creepy dude in a chicken suit with garters, who looked like he was running some sort of shady web cam operation.
AAnd here it is, five years later. Let’s take a moment to pay tribute to this noble chicken, and let’s look at the impact he had, and where his place might be in marketing today. Man, it’s a good thing I document everything in my life. The events are getting hazy, the facts are starting to be lost to the sands of time. Some pictures I can only find as lo-res GIFs. But we shall persevere!
Boy was it a good time on Saturday. For those of you who weren’t able to join, I’ve got a recap below on some highlights from the agenda. So here is my story of ROFLThing NYC, from a Client Service perspective…
Such an interesting time in the advertising business. Who should clients rely on for brand strategy? Media strategy? Digital? In the old days, when television advertising was a given it was simple: the ad agency. Today? Well, I guess it depends. It must be tough for clients to decide and to separate strategy from execution. Either way, it’s fun to watch.
Hey check out this awesome trailer on the home page of YouTube today for Motorola. Yeah man. Ninjaphones. This is a trailer for a site we did, and short films by us and Nicole from Paranoid and Sebastian from
H20. Woo. It’s gonna rock.
here is the permalink.Oh and the wicked awesome accompanying site we did is
here. It’s pretty fly.
N.B. This post was from the last version of our site
Hi there – how has your summer been? Ours has been lovely, thanks. Lots of work being done, lots of interactive thinking and plotting and fighting the future, as the X-Files say.
We launched Kashi.com this summer, a month or so ago. We’re so ridiculously excited about this we can’t even tell you. It’s really just the beginning Agile development methodologies are coming home to roost in the advertising world, you’ll just see, and we’re thrilled to be right there.
We also launched It’s a Palm Thing this summer, with Y&R SF. It’s more of an old school Barbarian project, kickin’ it with the super intense illustration, 3D, navigation and Flash. We really like it.
Finally, we have some job openings in Client Service (SF), HR (BOS/NYC) and Creative Management (BOS/NYC). Takin’ us one step beyond into the interactive R&D shop of the future. Join us!
N.B. This post was from the last version of our site
Ever wonder what kind of art comes out of your words? No? FINE. But if you did, wonder no longer! We just built the site to answer your question. Allow us to introduce you to Kick Art, at sidekick.com A new site we built for T-Mobile and Publicis West. Good times.
on April 06, 2009 at 06:44 PM
