High fives all around for the new Cheil folks joining us!

Happy Valentine’s Day!

(and here’s the Valentine’s sweatshop)

Double the formality. (Thanks to Treffyn for manning the webcam!)

We are getting totally desperate for new photo ideas.

They keep us simultaneously stylish and warm.

The best things come in eights. Hotdog rolls. Octopus legs. Sides of an octagon. Pizza slices. Cheese wedges. Loopwheeler hoodies per day. What? Oh yes…Only eight loopwheeler hoodies are made each day. Thus is the allure of the AW77 Loopwheeler, the star of the Nike Sportswear line. And now, Nike wants everyone to know just how much they care about these hoodies and how they have perfected them since their initial design in 1977. The same year that Elvis performed his last-ever concert. Coincidence? Yes, completely.

Enter AW77 Stories, our new site for NSW in conjunction with Vice. London stories serves dual purpose, much like swiffers. It showcases the AW77 along with several other products from the NSW line in situ. All products are modeled on subjects that live in a giant, interactive panorama. Further inspection unveils some beautiful shots of the products awesome details. We all really dug the two-color pocket zips.

The site also showcases several London influencers, curated and shot by Vice.

What better way to ring in the first Friday of the glorious holiday season by celebrating two great Barbarian traditions: Christmas Club and Formal Friday! May the spirit of the holidays and formality guide you to some wonderfully festive outfits.

Hello clients!