1. First, because we thought of something we could do that would be really awesome and cool, and it just so transpired that we actually knew how to build the awesome thing, we actually had the time to do it, so we went ahead and built said awesome thing.
2. Second, because we wanted to learn how to do something that we didn’t know how to do before, and figured we’d try to get something out of it. This happens far, far more often than one might glean from this website, because most of the time we try to do this, we do not, in fact, produce a useful piece of software along the way. We do generally manage to learn something, though, so that’s nice.
3. Third, because we thought it might be of use to our clients in the future, and we are prototyping it for R&D or demo’s sake. We are endeavoring to further explore how technology and interactive marketing might mix. We have a whole philosophy about it. We’ll tell you about it some day. If we were better at marketing ourselves, we would list this as number one on this list because, in fact, it’s the driving reason behind all of this. At least that’s what we tell our accountant.
4. And, lastly, we perhaps came up with a nifty little app during the course of our lives doing design, technology and marketing work and figured we’d share it with the community. No point re-inventing the wheel and whatnot.
   
   

You’ll notice that none of these four reasons is directly related to “making lots of money.” We should probably fix that. We’ll add that to the “to do” list.