MoMA has launched this excellent service (that’s a little bit gimmick, but 90% utility) called My Day at MoMA.

Essentially, the site asks you when you plan to visit, and then scans your Facebook profile to determine what the best day to visit would be, and creates an editable itinerary.

Having worked on another major Art Museum site, this addresses a very real and major aspect of what a Museum’s site should do – prepare the person for their visit, and get them excited about it. That might seem obvious, but you would be amazed at just how many Museum sites fail at this.

It’s a nice execution using existing social networks to provide a jumping off point, if not a solution.

Now if they could work on improving modern art.

So the green monster is down. It has been replaced with a very flashy, very impressive-looking 3-story apple store, complete with lots of glass and glowing apple logos… and its just around the corner from the Boston office. Today is “opening day”, and even though the doors won’t open until 6:00pm tonight, Adam managed to get a glimpse at some crazy folks waiting in line outside the doors this morning on his way to work. Good times.