We’ve had these weird phases through the course of the company. Automotive. Fast Food. Alcoholic beverages. We think we’re entering into a beauty phase now, but we’re not sure.

What we do know, however, is that we know an awful lot about marketing alcoholic beverages online. You can infer from this that we like to drink, and we wouldn’t too strenuously strive to disabuse you of that notion. We should say, however, there are more than 2 Barbarians that don’t drink at all.

Anyhoo, Alcoholic Beverages are an interesting marketing challenge on the web. They’re not the traditional “big purchase” items that people spend a lot of time considering on the web. Our efforts need to be more broad, more entertainment based. They need to focus on slightly adjusting the customer’s perception to your brand and making them slightly more positively inclined. We’ve had a lot of luck with this through the years, for a wide variety of alcoholic beverages. So we thought we’d share some of them with you.