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Animation and 3D

posted 03/02/08 by Rick Webb

Animation. We live in interesting times when it comes to animation. Worlds are colliding, fields are overlapping. In our business, we wrestle with animation on a few different fronts. First, there’s the whole “new tools are making internet animation companies competitive with traditional motion graphics houses” line of thinking. We sort of buy into that – there are definitely times that we think we can offer something to our client on a budget level that’s different than, say, hiring a major motion graphics house. The thing is, those guys can go buy and learn Flash too, so they generally got that going on for them.
Next, there’s what we like to call the confluence of industries. Actually, I don’t know that anyone’s ever actually used that term, but that’s what it is. Here in digital internetland, animation is coming at us from all sides. You have the motion picture and television animation stuff – the Methods and Digital Domains of the world. Then there’s game animation, which is a whole different suite of tools, owing to the fact that their animation does more than just play a series of pictures in sequence. So we wrestle with game animation and the tools there, and how they relate to the games we make, and where the game industry is going. Then you have scientific animation packages, mathematical modelling stuff, things like that. And, finally, you have the real world architectural modelling, product design stuff.
All of these schools of animation and suites of tools have something to learn. All of them are applicable to what we do in some way. None of them especially talk to each other. We have to talk to all of them.
We spend a lot of time wrestling with what this means for our projects. The answers aren’t all there. But we do believe there is some interesting confluence beginning to happen, and we do believe every field has something to teach us. Therefore, we employ animators from all walks of life – from the music video world. From the science world. From the product design world. They don’t get along that well, but they’re working on it. Ha.

Here are some recent posts from our employees about Animation and 3D:

Just in time: Santa's new sleigh!

posted by Lisa Trask
Lisa Trask
Lisa Trask

Client Service : Boston

topics:

 on December 16, 2009 at 03:18 PM
filed under: Animation and 3D

In preparation for the holiday season we teamed up with our old friend Dave Skaff and his awesome new company The Science Project on a fun little project for GE. We put on our elf hats and got to work for the big guy in the red suit. With the help of the brain power over at GE, we souped up Santa’s sleigh to fly him into this millennium… let’s be honest, it was time.
GE provided us with some pretty amazing technology to lend a hand in this overhaul. We can definitely get behind technology that promotes cleaner energy, improves access to high quality health care (you have to take care of the guy in charge of presents for the entire world after all), and it even promotes a safer world! To paraphrase: Happy Holidays to all, and to all a good night!
From adding Icephobic coating to implementing GE’s Asset Intelligence Tracking system, we pimped Santa’s sleigh in this 360 degree 3D Flash demo for all to see. Go on, you can peek before Christmas, we won’t tell.
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We baked this fresh for you

posted by David Wicks
David Wicks
David Wicks

Developer : San Francisco

topics: Internet Culture, Flash, Processing, and Art

 on December 18, 2008 at 09:05 PM
filed under: Animation and 3D

Dear Barbarians and Barbarian blog readers. Thank you for being with us this year. You are fantastic.
Love,
San Francisco
Images hosted on Flickr
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Intersections Animation

posted by David Wicks
David Wicks
David Wicks

Developer : San Francisco

topics: Internet Culture, Art, Processing, and Flash

 on June 03, 2008 at 05:36 PM
filed under: Animation and 3D
I just finished a short experimental animation. Independent objects move through space. Connections are formed between neighboring objects, creating an overall structure that grows, mutates and ultimately collapses. Intersections on Vimeo.
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Kashi, Palm and Jobs

posted by Rick Webb
Rick Webb
Rick Webb

Co-founder, COO : New York

topics: The Networks and the Internet, Internet Video, Rock and Roll, User Interface, and User Experience

 on August 27, 2007 at 01:56 PM
filed under: Animation and 3D

N.B. This post was from the last version of our site

Hi there – how has your summer been? Ours has been lovely, thanks. Lots of work being done, lots of interactive thinking and plotting and fighting the future, as the X-Files say.

We launched Kashi.com this summer, a month or so ago. We’re so ridiculously excited about this we can’t even tell you. It’s really just the beginning Agile development methodologies are coming home to roost in the advertising world, you’ll just see, and we’re thrilled to be right there.

We also launched It’s a Palm Thing this summer, with Y&R SF. It’s more of an old school Barbarian project, kickin’ it with the super intense illustration, 3D, navigation and Flash. We really like it.

Finally, we have some job openings in Client Service (SF), HR (BOS/NYC) and Creative Management (BOS/NYC). Takin’ us one step beyond into the interactive R&D shop of the future. Join us!

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Your Words as Art

posted by Rick Webb
Rick Webb
Rick Webb

Co-founder, COO : New York

topics: Agency Collaboration, Agile and Scrum, Metrics and Analytics, Viral Marketing, and Brands

 on July 29, 2007 at 01:55 PM
filed under: Animation and 3D

N.B. This post was from the last version of our site

Ever wonder what kind of art comes out of your words? No? FINE. But if you did, wonder no longer! We just built the site to answer your question. Allow us to introduce you to Kick Art, at sidekick.com A new site we built for T-Mobile and Publicis West. Good times.

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