Oh yeah, man. Art direction. Boy, can we art direct. Oh my god, we love it so much. In many ways, it’s the core of the company. Everything we do, we strive to do with the highest creative standards possible. Of course, everyone says that, and blah blah blah and that’s probably true, and of course we have to admit that we do a lot of things besides art direction.

I think, though, that you could make an argument that almost everything else we do, we do to further the field of creativity – doing it all gives you more control, and therefore more ability to push the limits of what’s creatively possible.

What is it that causes a project to be listed here, under the art direction category? I’m not sure, exactly. I like the variety of visual styles that this group of projects at left represents. I think it shows that we don’t have a house style, that we love the craft, that we find a visual style that’s right for the product and the audience. That our creativity flows in many directions.