Entertainment

posted 02/23/08 by Rick Webb

Branded entertainment, paid entertainment, entertainment we make up in our heads, entertainent at an amusement park, entertainment tonight. It’s where it’s at. But what we really want to do is direct. Not.
We are interesting in pushing what entertainment is on the Internet. We are interested in new economic models of entertainment. We are interested in new pastimes. We are not interested in making movies on the Web. We’re not interested in making TV shows. You know how there are fifty million production studios out there who make moving picture entertainment and now are figuring out the Internet? We’re not one of them. We’re an Internet company figuring out radio. And television. But only if the Internet can have an impact on it. And only if we can do something new. Marketing R&D. Entertainment R&D. Your Internet buddy. That’s us.

Here are some recent posts from our employees about Entertainment:

Syndicated Advertising

Andy Berndt at Google, good friend of ours, making some advertising for Burger King through Seth MacFarlane of Family Guy fame. The ads, created by Seth, will precede his Cavalcade of Cartoon Comedy, an interesting experiment in online syndication through Google AdSense. Instead of creating content for a website and driving people to that site to aggregate eyeballs and then sell media this “series” will be exported across the web via Google (and YouTube). I was always wondering how they would make decent money on this syndication but now it makes sense: relevant preroll. Nice.
Can’t wait to see how this plays out. I’m certain the ads will be funny, if nothing else.

Tales from the Internet

Despite my better judgement, I found myself clicking on yet another obscure list that had made it to Digg’s front page. The list itself, the ten most amazing unreleased things ever made, wasn’t all that amazing, but it did tip me off to a wonderful little Internet gem from 2005. This gem, a 17-page thread from a message board, is about an NES video game that never was. Its also has all the intrigue, drama, treachery, and humor one could want from a story, much less an Internet one. Since I’m sort of a fan of these kinds of stories, I thought I’d pass on my summarized version.
The story starts on an average little website known as Digital Press. Digital Press is a video game database, that happens to also cover the nerdy sub-culture of vintage video game collecting. It was in this forum where a seemingly new member known as paulB812 decided to post a new thread about a game called Bio Force Ape.
First though, here’s a quick backstory about Bio Force Ape. It was originally scheduled to be released on the Nintendo Entertainment System sometime back in 1991. Seta, the game’s developer, made sure that it had all of the usual side-scrolling action tomfoolery. Apart from playing as a genetically enhanced super chimp, players had to fight enemies with acrobatic wrestling moves, ride in coal mining carts, and collect giant apples all while attempting to rescue the chimp’s adopted human family. Even with all that awesomeness, Bio Force Ape was cancelled and never made it to the shelf.
Now to get back to the story. The thread begins with paulB812’s first post on Digital Press:
Hi, I found this at a yardsale while visiting relatives in Carson, California. The plain label caught my eye in a pile of Nintendo cartridges, for 3 dollars I thought why not. After doing some searching online am I right to assume this game has not been released?

This, of course, immediately peaks the interest of a community full of pack rat collectors always eager to find something extremely rare. One member replies with memories of seeing it in Nintendo Power while others send a private messages interested in buying it. The conversation begins to move from nostalgia to worry as some members wonder what the newly uncovered prototype’s fate will be. Another member posts:
Oh. My. God. Long have I waited for this day. I can only hope that it falls into the right hands.
More and more members continue throwing in what they’ve heard about the game:
Some devoted prototype hunters may have more details, but for the general gaming public, those magazine scans represent all we know: Seta developed Bio Force Ape, supposedly finished it, and then decided not to bring it out anywhere. It’s one of the most sought-after unreleased NES games, up there with the Ultimate Journey and Hellraiser.

You’ll get a lot of questions in this thread, so I may as well add to the pile. Does the game have any story sequences in addition to that one shot of the roaring ape?
paulB812 responds with more info on the gameplay:
Kid Fenris, as a matter of fact there is. After level 3 you rescue a girl, here are some of the screens after you beat the level 3 boss. I haven’t got far enough to save anyone else yet.
Talks about “dumping” the game start to fly around the thread and the first claim of its value turns up:
Thats crazy.. finding a unreleased NES game for $3 which is worth maybe $2000++
Advice, dont dump it if you can, the value will drop.
Damn lucky and great find
The act of dumping a game, especially these old cartridge based games, usually means copying the read-only memory (ROM) chip to a digital image. Turns out, some collectors hate when this happens to rare games (esp. prototypes) because those ROMs end up finding their way online. This removes some of the value of the physical game cartridges and whoever dumps it tends to end up profiting for doing it.
The thread continues with members discussing the topics of dumping and greed. At one point the conversation of butter finds a way to work itself into the foray. Talk of buttery bastards, regular butter, peanut butter, and butter fetishes are posted. Butter becomes a running joke in the thread when paulB812 interjects again:
Hey guys I played a little more with the game today and discovered a new move! You hold the punch button, hold down and release and the ape unleashes a super move. It’s so powerful it messes up the game’s graphics.
Paul’s attempt to get the topic back on track has little effect. Typical message board chatter runs rampant with arguments, diatribes, and more. A second attempt to return to the original topic is posted:
As much as I love to discuss the ingestion of swine and the inevitable correlation of butter to hardcore game collectors, we owe it to the thread originator to stay on topic and discuss Bio Force Ape.

Paul, I noticed the ape looks a bit…different in a couple of the photos. If you get another pic as you progress further into the game I would love to see if the ape continues to look like an ape or if it completes its morph into an angry Lou Gossett Jr.
The back and fourth continues. More discussion around the dumping issue is made between purists who are argue against emulation and others who support the idea of sharing it with the masses. Some comments on whether or not the chimp is farting trickle in based on the previous screenshot posted by Paul. Then paulB812 quotes another members post and adds:
My favorite part of this thread is when Dr. Morbis realizes there isn’t a Santa Claus.
All of the posts immediately turn to laughter and praise due to the latest set of screenshots. Then they turn to shout-outs for the thread as a whole and pile on in between other members’ verbose posts about dumping. These posts on dumping as well as laughter, gameplay, and everything else become dispersed amongst each other to a degree where the thread loses most of its linearity. During that whole mess, one member chimes in with a name for the newly found thread hero:
Oh My God….. I don’t even have words for that last set of screenshots…...
Anyone have any ideas on how this game came to end up in a stack of commons?

I think that is the most interesting thing about this game…. (well, asside from the butter monster)
The butter monster takes the spotlight and most of the next few posts move to speculation. Some continue the dilemma of dumping while others remind everyone on the estimated $2000 value of the game. All of this continued debate over dumping and money force paulB812 to post:
Having seen the anger that revealing this game’s existence has caused, I have decided to destroy the cartridge. It is too powerful like that ring some midgets had to throw in a volcano. Please everyone calm down now. It was just a game.
Up to this point I was oddly and completely enthralled with the thread. I had been Googling all the information I could on Bio Force Ape while enjoying the back-and-forth banter that these random people were having over two years ago. Thoughts jumped through my head as I wondered why Paul had smashed the cartridge. I quickly examined the new photo to see if it was a fake or not. I really didn’t know what to think, but after my own moment of surprise had waned, I went back to the thread to read more posts.
Back in the thread, some members reaffirmed its legendary status while others debated the authenticity of the latest bomb dropped by paulB812. Mourning comments begin to sprout up and continue for a while. Some offer to purchase the wreckage. These comments make way for skeptics claiming that the whole thing is nothing more than a complete farce. Images of a supposed Zelda III are posted to support the theory of everything being fake. Paul interjects in briefly:
Everyone keeps saying it was fake but whatever, if that’s your coping mechanism more power to you. I’m going to celebrate Halloween now by absorbing the souls of wandering children if you’ll excuse me.
More and more posts pile onto the thread. At this point, I’ve read through seven pages of posts on a thread that took place years ago. I’ve been a spectator just along for the ride and enjoying every bit of it so far. As I continue to read through more posts, I get to post #180. Paul’s back and he has some important news:
Just to get everyone on the same page this whole thing was fake. I set out to see if I could fool people and did so well I had to make a concerted effort to drag people to the light. I thought for sure the fart so powerful it garbled graphics was going to be it but apparently some guys still believe I smashed the potentially last copy of Bio Force Ape in existence.

And this was a week after that Zelda III mess. Hopefully this will be a powerful lesson to all of you not to be so sure of yourselves in the future.

About the comment asking why I didn’t scam someone for thousands of dollars, I only use my super powers for good, not evil. Okay, that’s subjective. To some third world pot-bellied kid I’m probably the worst villain ever, but I’m okay with that.

Anyway, I’ve shed about 5 pounds just from laughing this week. Game on!
Played. Had. Duped. Conned. It was all a fake. A fake that shouldn’t have surprised me as much as it did because there was one thing that I had completely omitted from my memory. This omission, the top ten list which originally led me to the thread, did so because the thread itself was a prank. In a way though, I’m glad I misplaced that tiny bit of info because the impact of everything may not have been as great as it was. And that impact was great enough to get me to post this blog so that I can share it with you and continue its legacy.
The thread continues to go on for another nine pages. There’s some more good stuff in there, but nothing that really adds any more to the story so I won’t go over that. It’s also still open too and was even rekindled yet again by someone posting about the shout-out from the top ten list. Way to go Internet.
For more info:

Hats

I wear many different hats at The Barbarian Group. Sometimes I’m a network technician, other times I’m a server administrator, and still other times I’m a desktop support specialist.
Here are those different hats.

Pre-Release the Remakes

Michel Gondry is one of my favorite directors, made Eternal Sunshine of the Spotless Mind (loved it, genius) and Science of Sleep (liked it, very sweet) and, most recently, and a movie I just watch on PPV last night, Be Kind Rewind (rough start, a bit sentimental). The story of Be Kind Rewind, for those who aren’t familiar with it, is about a flailing local video rental shop where all the tapes have been erased and in order to keep making money Jack Black and Mos Def remake all the movies. Their remakes are of course more interesting and popular than the originals and they save the store from closing its doors.
Okay, decent premise, and the movie was okay but all I really wanted to do was see the movies that Jack Black and Mos Def had made. Remakes of Ghostbusters, Lion King, Men in Black. Where are these movies? Of course I was hoping they would be on the website but instead there was a too-cool-for-school site about erasing the internet. Hrmpf. I then went on YouTube and found a branded site built so that everyone else can make and post their own remade films. Yikes. I don’t want to watch some idiots’ remake of No Country for Old Men, I really just want to see Jack Black doing Bill Murray.
This made me think about film marketing. Why wouldn’t Michel Gondry post all the remade films online before Be Kind Rewind was even released? It would have created significant buzz. I would have sent a Ghostbusters film with Jack and Mos to all my friends asking if this was for real. It would have made me want to see the film. He should have taken a lesson from The Blair Witch Project and Cloverfield and used the web to do all the marketing be pre-releasing all remakes, ahead of time, untethered. It certainly would have done more than $4MM on opening weekend (and $12MM overall). And, more importantly, I wouldn’t have to wait for the DVD.

Special Victims

Was anyone else as shocked by the season finale of Law & Order: SVU as I was? That show has gotten pretty ridiculous in its old age, but I still love it all the same. I mean, how can you go wrong with a cast that includes a rapper, a nerdy comedian, and a guy that humps a fridge? ...

Blind Web Promotion

Good article in MediaWeek about the use of web for delivering promotional ideas. I think this is going to explode. Promotion agencies should invest in digital knowledge and/or partnerships.
I wish I had the web when I was a client at Miller in the mid-90’s. We did this crazy program called the MGD Blind Date. It was series of secret concerts held once or twice a year where winners of radio contests across the country were flown into a city, put on a bus, taken to an unannounced venue and then tightly packed in front of a dark stage. Suspense would build and then the lights would come on and David Bowie would be standing there singing Fame. (We had some good bands like the Cure and RHCP and the Foo Fighters and some now embarrassing bands like Bush.) It was a successful program and gave Miller a leg up in the critical on-premise. Anyway, the key to this idea was speculation. Who is the band? We wanted rumors to run wild in bars across the country. In order to make sure that happened, we had to spend $10MM in media including radio advertising. It worked, but it was a sizable gamble and eventually Miller couldn’t bear the risk (although it was one of the longest runing programs in beer history).
ANYWAY, my point of this story is that if I were to do the MGD Blind Date today, I would unapologetically use the web to propagate the rumors and substantially reduce the cost of this program. I hope that begins to happen and marketers start taking more chances and make the world a bit more fun.

The Big Word Project

The Big Word Project:

Two dudes who are going to make a lot of money very quickly. I just gave them $19.


UPDATE: Look who nabbed president.

2 Husbands and New Museum

N.B. This post was from the last version of our site

Hello all! We just launched the new website for the New Museum of Contemporary Art in New York City. The first new Museum construction in decades in New york City, and it was architected by the Pritzker Prize winning Kazuyo Sejima and Ryue Nishizawa for Saana, in their first US construction. The museum opens to the public today, and you should go check it out. We popped into the opening gala last night and can assure you the museum is beautiful and the art is uncompromising. You can read about the museum and the exhibit here and here.

It’s an honor to have taken part in the re-launch of this famed institution, and we look forward to our continuing relationship with the Museum and Droga5, our friends and their brand agency.

Additionally, 2 weeks ago we launched a new reality entertainment website in partnership with The Junior High Men in San Francisco. It’s called The 2 Husbands and we are completely in love with the idea and the site. Enter to win the opportunity to marry either Zach or Tanner, and win $50,000. Yes, you can really marry them. We also got a great writeup in the UK’s Guardian this week. You can read that here