Hi everyone,

We’ve had a busy month over at TBG.

We were super excited to launch our first installment of The GE Show, our new campaign for General Electric. Read more about it on Noah’s post or over at Econsultancy.

And in more news related to GE – GE Adventure, the project that gave way to The GE Show, was recently shortlisted for the Jay Chiat Awards for Strategic Excellence. Nice work everyone!

We announced our first executive director of earned media, Colin Nagy, and we couldn’t be more excited to have him on board!

Also, check out Benjamin featured in today’s Adweek lifestyle piece, profiling industry leaders and what makes them tick outside of their work lives. It’s a great read and we think he’s keeping pretty awesome company!

Hi everyone,

Check out Benjamin being interviewed at Cannes this year for AOL Advertising’s ‘Voices’, a series profiling industry leaders and their thoughts around marketing and creativity. Here Benjamin talks about TBG and offers insight in to social media, marketing and…The Internet.

And here’s an excerpt of Benjamin’s latest column for Adweek, ‘Take A Walk on the Client Side’:

It’s hard to sell a client new ideas—especially digital ones. While I’m sure selling traditional ideas isn’t easy either, at least the medium is consistent.

In the digital world, things change so quickly that anything innovative can be vastly, categorically different from one thing to the next. And while new ideas are hard enough to pull off on a regular basis on the creative/agency side, it’s important to remember that it can sometimes be an even taller order for clients.

Click here for the full article.

Hope everyone had a great weekend! Here’s the latest round-up:

Creative Director Phillip Stockton recently participated in YouTube Show and Tell as an expert commentator on content featured on the site.

Additionally, Tim Hwang was recently featured in Rob Walker’s New York Times piece ‘When Funny Goes Viral’, which explores web culture and ROFLCon’s increasing popularity. Awesome job Tim!

Benjamin was also included in the Financial Times article ‘A Real Mad Man’, profiling Jerry Della Famina, whose career inspired the series ‘Mad Men’.

Check out Benjamin on Fast Company’s ‘30 Second MBA’, an ongoing video “curriculum” of advice from a variety of industry thought leaders.

Also, in his latest contribution to Adweek, Embrace the API, Colin Nagy mentions Doug Pfeffer’s awesome application Last Night’s Checkins, as well as his sweet collaboration with Rick and Emma Welles, Be the Mayor.

Have a great weekend everyone!

Check out Benjamin’s July column for Adweek exploring mass adoption of technology, how it’s driving human behavior and what this means for marketing.

HBO Imagine, our joint project with BBDO New York, has taken a Silver Cyber Lion and a Bronze Design Lion at the Cannes Festival. Amazing achievement for an awesome project, congrats everyone!!!

It’s been a while since the PR department last posted, so here’s a quick round-up on recent happenings.

HBO Imagine has well and truly made its mark on this awards season, taking home multiple Webbys, ADDY’s, Clios, pencils at the One Show Interactive, as well as AICP Honorees and an ADC Merit. Awesome work everyone!!

We announced that Jay Zasa joined us as our first Executive Creative Director, welcome to the team Jay!


Benjamin, Noah and Jay are in France for the Cannes Lions Festival, where Benjamin co-presented with Creative Director of Cheil Worldwide, Kate Oh. ‘Majority Report: When the Technology of our Dreams goes Mainstream’ examined the New York and Seoul perspectives on how emerging technologies are reaching mainstream adoption.

And check out Benjamin’s latest column for Adweek, exploring the state of e-commerce – Sales, Sales, Sales.