Banners and Rich Media

posted 02/23/08 by Rick Webb

Yes, we do banners and rich media. Yes, we still do. Yes, we love them. You know what? This whole viral marketing thing? It’s REALLY HARD. Want to gather an audience quickly and easily? Buy some banners. They still work. Maybe we’re all a little too over obsessed with clickthroughs and interaction rates and stuff – we recognize the value in all of that, of course. But a beautiful rich media piece can really move someone. I remember being moved by a banner before I ever even started this company. I remember thinking ‘wow, that is beautiful.’ It was 1996. Its still possible today. We believe that.

Here are some recent posts from our employees about Banners and Rich Media:

The Cannes Grand Prix

N.B. This post was from the last version of our site

We are pleased as punch to learn today that Come Clean, which we made for Method (the soap company) with Crispin, Porter + Bogusky, just won the Interactive Grand Prix at Cannes. We also won a bronze for our Virgin Atlantic “Dreams” banner, made in conjunction with Crispin, and got shortlisted for the Dr. Angus site, made for Burger King with Crispin. Whew.

Everyone wins!

N.B. This post referred to v1 of our site

Greetings! The awards season has been treating us well. The booty so far: One Show Gold and Silver pencils for Discover, with Goodby, Silverstein & Partners. One Show merit for Release 1 and Nike ACG. Two more One Show merits for two projects with Arnold Worldwide and Volkswagen: Touareg and New Beetle Convertible. A Gold Clio for Discover with Goodby, Silverstein & Partners. A Shortlisting at the Clios for Nike ACG. Flashforward 04 NYC Finalist for Nike ACG.

And, today: Seven, count them, SEVEN, Cannes Lions semifinalists: three for the Subservient Chicken with Crispin, Porter + Bogusky (one for Media, and two for the Cyber Lions), one for Release 1 (our beloved nonprofit friends), one for Pods Unite, the iPod/New Beetle site for Volkswagen and Arnold Worldwide. One for Paddleball for Discover Card with Goodby, Silverstein + Partners, and one for Virgin Airline’s Bounce Banner, with Crispin, Porter + Bogusky.

Whew.

We’re not letting this slow us down, though. We’ve been working on some amazing new things as well. We’ve got some great new people here we want to introduce you to very soon. Honest.