Technology Industry

posted 02/13/08 by Rick Webb

We have a wide array of clients that come from the technology industry. We’re not surprised, really. If i were a tech company, I would gravitate toward interactive marketing companies that commanded a clear grasp of the technologies at play, both culturally and from an engineering perspective. We’re a lot like the tech companies we serve: geeks populate our executive ranks, still dominating them. We wrestle with the same entrepreneurial problems. We have a great respect for the technologies, culture and challenges that the industry faces. It’s an honor for us to be thought of as a tech-marketing company.

Here are some recent posts from our employees about Technology Industry:

The Past's Future: Internet Enslavement

I recently caught a clip from 1994 where Tom Brokaw reports from a Las Vegas convention on technology. “It’s called The Internet,” Brokaw proclaims as the story goes on to cover the hilariously rudimentary internet of the mid-90s. Some of the predictions include a dude from Sun Microsystems that says every company large and small will have a website by the year 2000 and Bill Gates himself says we have plenty of time before computers and flat displays shrink down to the size of books.
Watching that clip reminded me of an awesome episode of the revisited Outer Limits that aired just three years later in 1997. It was actually one of my favorite episodes from that series only because it was so ridiculous. Here’s why:
(Original Airdate: February 7, 1997)
In a world where neural implants allow everyone instant access to information, Ryan Unger (Adventures in Babysitting) is a throwback, a moron. Because of a brain injury he suffered as a child, Ryan cannot tap into the Stream — an electronic collection of all human knowledge. Instead he struggles to keep up by reading books, a primitive and forgotten art.
But then a virus in the Stream starts killing people by overloading their brains with data. Only Ryan has the skills and independence to stop it. Can a primitive human, relying only on books and his own brain, save a world of machine-made geniuses from self-destruction? Or will the Stream wash away all of humanity?

The data stream, now simply known as The Stream, was developed 50 years ago so that the Earth’s population could have immediate access to the newly built World Information Network. Data relays, known as Eddies, transmit information directly to an individuals cranial implant??

OMG. LOOK AT THE STREAM. IT IS AMAZING.

Stanley: “You know there was a time when reading was a sign of intelligence.”
Mark: “Oh yeah? Thank god those days are gone.”

This is Ryan Unger. The first half of the episode basically points out how inadequate he is at everything because he cannot access the Stream.

Example: “Oh. You need to hear the menu then.”

Another example:
Cheryl: “Stanley says you can even do arithmetic in your head.”
Ryan: “I wouldn’t be too impressed. I don’t have a choice.”
Cheryl: “Well, I wouldn’t mind learning myself one day.”
Ryan: “That’s like telling a cripple you’d like to learn how to use his crutches.”

AHHHHHHHHHH IT’S THE STREAM AGAIN

Unfortunately, the Stream isn’t all sunshine and lollipops. It starts enslaving people to acquire useless data to the point where they go crazy…

And die.

Fear not though, Ryan, who can’t access the Stream stays crazy-free and tries to get to the bottom of the problem using none other than… Yup. Trusty old books.

As the Stream affects more and more people, the doctors and scientists determine that it’s a virus. Ryan attempts tell them they need to shut it down at the source, AKA shut down the Stream. This freaks people out because they can’t shut down their one source of knowledge.

Ryan then freaks out because no one will listen to him so he takes Cheryl to some abandoned building in the old part of town. (Hint: it’s a library)Here Ryan finds the one book that has the answer to the problem.

Then, the Stream people start shooting lasers at Ryan and Cheryl. Pew pew pew.

Ryan takes Cheryl and the book and hides in a nearby bank’s safe. Ryan, being the clever that he is, tries to get Cheryl to read said book.

See, the special thing about this book is that it contains the code to shut down the Stream. Since Cheryl is still hooked on Stream, the very act of her reading it will supposedly shut down the Stream.

OMG IT WORKS. NO MORE STREAM.

And everyone lives happily ever after. Especially Ryan who now gets to teach everyone the alphabet and how to spell cat.

The End.

To sum it up, we should be concerned for the following things:
- Soon we won’t be able to write, do math without calculators, and even read.
- The gap between those who have access to instant information and those who don’t will get to be so large it becomes a physical disability to those without access.
- We’ll eventually become so dependent on our instant information technology that we won’t be able to give it up… even if it kills us.
- The internet will eventually be beamed straight into our brains, but it will still have sweet trippy visuals we can watch as it does.
While the last two are still pretty absurd at this point in time, but the first two are happening as we speak.
This post is dedicated to Cursive Handwriting and Long Division.

Internet Week NY 2009 Wrapup

Oh man. Internet week. It’s taken its toll on me, no doubt.
Eight days of intense internet conferences, parties, networking, awards. And, it being in New York, where, you know, we have an office, that means that unlike SXSW, it’s eight weeks where I try and do it all while going in to work.
We have a deep relationship with Internet Week NY. I’m on the Executive Council, which is pretty sweet. It means exciting meetings with the mayor and whatnot, though I always seem to be out of town for those. Still, it’s the one organizational body I can claim to be on that also features John Wren, so that’s something. We also built the Internet Week NY Website, as well as the websites for the sister organizations The Webby Awards and The International Academy of Digital Arts and Sciences. (It is, for this reason, in case you’re wondering, why we don’t enter or win any Webbys. We’ve also built their judging app, and manage their People’s Voice app, so we’ve always felt it would be inappropriate to enter. On top of that, then, we’re a sponsor of the Webby Awards, and no less than three of our clients were having parties this week. All of this meant for a pretty intense week.
Internet Week started off for me last Monday, at the Youtube Internet Week Kickoff party. I had just gotten back into New York from my SF sojurn, so this was a nice homecoming. Good to see people that would become stalwarts of the week like DMD, executive director of the Webbys, and Neil and Roger, the executive producers and owners of the parent company Recognition Media. Also ran into my buddy Tom Clifton from Animoto, Caroline Waxler, Liane Mullin from Modelinia, Rachel Sklar and good old Dennis Crowley of Foursquare fame. Lots others, but it was a super good time, and a bunch of us ended the night over at Tom and Jerry’s, where I think the last people standing after Dens took a bunch of people off to Karaoke were me, Tom, Felicia Williams from NextNewNetworks and Caroline.
Tuesday started with some liesurely drinks with Beth and Aubrey from Digg over at their hotel, and they ran off just as Trammell from Digg showed up, and then Soraya Darabi from the New York Times showed up with Jack Dorsey from Twitter, who it was obviously very exciting to meet, and a few more friends. Then it pretty much did what it does, and the early evening went into the night and the party grew until there were a good hundred or two hundred people there. I was excited to finally meet Elizabeth Spiers, and super duper excited to meet Cecily Von Ziegesar, the author of the Gossip Girl series of books. Man, that was exciting. Liane asked her how well she thought the books translated into a show, and we got to hear her opinions on that which was SUPER INTERESTING, and it was fun to introduce her to THE INTERNET. The night slowly degenerated into a migration over to the original Coyote Ugly bar Hogs and Heiffers, but I left early because I was a responsible adult and I had to get up early to…
Judge the Effie Awards! Bright and early, 8:45, uptown, with some really awesome people to participate in the Grand Jury for the Grand Effie. It was super interesting insightful, and I think we made a good panel of judges: myself, Greg Anderson, Managing Director BBH NY, Minda Grainek, VP/CD Target, Jonathan Mildenhall, VP Global Advertising Strategy and Creative Excellence for Coca Cola, Gerry Graf, CCO Saatchi NY, Rob Master, North American Media Director for Unilver (who I previously had the pleasure of moderating a panel for at the first Webby Connect), and Scott Nesland. In the end the Grand Effie went to Crispin’s work on Whopper Freakout, and I feel good about our decision.
Home and work and a change of clothes and then off to the Effie Awards show, which was super awesome and a good time. Got to catch up with Brian Collins, who was seated at our table and chat about his new consultancy and also Paul Schmidt, who’s now out on his own as Operator. The show was at Cipriani’s midtown, and it was gorgeous and really well done. I’ve been spending so much time over there in internet land that it was good to see ad people again – good long talk with Greg from BBH, caught up with some friends over at TBWA’s Media Arts Lab, Charles Rosen from Amalgamated and Paul Lavoie from Taxi. Yeah! I’d make some comment about the amount of money flowing through traditional advertising compared to internet, blah, blah, but considering that just five days later I’d be at yet another Cipriani’s for an ad awards show, I’d probably be barking up the wrong tree.
Anyway, after the Effies it was back to internet land and we attempted to go to College Humor’s Yacht Rock party, but ran into DMD and Neil and Sklar on their way out, so I decided to hit my local bar, Local 138, and wage what I call “foursquare warfare” and just keep insisting everyone come to where I am. In short order, it worked miraculously. It’s pretty amazing. At first it’s people you know – Mark from Flavorpill, Tessa Horehled of the Atlanta advertising scene, Liane from Modelinia, Lidsay from Ralph Lauren, Danielle from Getty Images. Eventually, though, my pal Aubrey came by with her boss Kevin Rose, of Digg Fame, and then things got crowded and rockin’. Things get blurry, but I remember meeting an awesome interactive producer named Rob and eventually running out to another nearby bar with Eva, Rob, Danielle and some nice dudes we met who made Flash animations.
Thursday brought The Bigg Digg Shindigg with a live Diggnation filming. Mad props to Aubrey Sabala for the VIP Hookup, and it was good to see some peeps – Michael Galpert from Aviary, Tom, Eva, Emma, Caroline, Rex and a whole host of good Digg people – Marshall, Beth, Trammell, Michael, etc. The party was super fun, the band Wallpaper kicked ass, and the live taping of DiggNation was hilarious in that it featured that To Catch a Predator Guy.
Friday saw Aubrey and Eva’s birthday party at 10 Degrees, a bar in the village. We rented out the place and turned it into a good wrap-up-the-week internet party. Had a whole host of good people – a good 20, 30 Barbarians, 10-12 Diggers, some of our favorite journalists like Brian Morrissey, Nick Parish, Caroline McCarthey and Bret Petersel, other ad people from around town and a bunch of the NY internet peeps. It lasted late into the night, things were done, champagne was drunk, suits and lovely gowns were worn and our bar minimum was met. Whew. Thank you! And happy birthday Eva and Aubrey!
Saturday was pretty low key – did get to meet Graham Hill from Treehugger, though, and that was good, as well as getting to see former Barbarian Annie Zags, which was super awesome. After dinner and drinks, Me, Aubrey, Emma and Marshall hit the Social Media Karaoke in the village at Tracy J’s, which was hilarious and drunken. Social media peeeps – karaoke lovers one and all, I swear.
Sunday saw a whole new host of people in town at the Webby Awards Sunset Cocktails for sponsors, judges and winners over at the Thompson LES. Simon and Ian from Poke arrived, and I met the people behind that Beeker video that won. That was funny. Found Mike and Ozzie from Lolz LLC (also props to them for just saying they are an agency. NO FEAR). They are always a wonderfully good time. Talked to Rori from Ascentium for a long time and generally enjoyed the nice vibe. Then on to the NextNewNetworks party where I ran into some good peeps from Wieden + Kennedy as well as said hi to April, Michelle, Felicia and Tim from NNN. It was awesome to see a bunch of their $99 music videos, especially the one by Neil Halstead, who I love love love.
And, finally, yesterday brought the Webby Awards and the following after party. Wow. Sarah Silverman, Lisa Kudrow, Trent Reznor. Saw Harvey Weinstein in the audience, and Rachel Zoe and some victoria secret models and Cameron Diaz and Jimmy Fallon and inventor of the world wide web Tim Berners Lee. Ridiculous. Oh and Alan Cumming! And Martha Stewart! And Charlie Rose! Holy Moly! Took the train over to Hiro with Jeben from YouTube and the Boards Mag crew and Bret from Mashable and a bunch of Barbarians and rocked out through the night to some awesome hip hop band and ?estlove DJing, who was really great. Oh and someone introduced me to Biz Stone and I pretended to not know who he was, but he seemed super nice.
It’s hard to imagine all this is work, of course. And having a company to run during the day meant that I couldn’t participate in many of the daytime activities – Benjamin had that covered with something like 3 panels and 2 presentations (one about GE seemed to go particularly well). But it’s good to get out there – especially when you’re a technology company that everyone thinks is just an ad agency. Advertising people and internet people really do need to hang out more, I think. They don’t really talk too much except through sales people and media people and whatnot. There’s a pretty big gulf of understanding. I’ve learned a lot about this being out in the Bay Area the last few months, and I’m sure I’ll ramble on and on about it more as the weeks go by. I love Internet Week precisely because it affords these sorts of conversations, and because it gets these groups talking in new ways.
Anyway, thank you Internet Week people for a lovely week, and to everyone I met, it was awesome to meet you.

Upgrades!

Coming in at 7am to upgrade firewalls makes me punchy.

Catching Up With GE Adventure

Over at the GE Adventure blog we’ve been pretty busy cataloging our thoughts and experiences. We’ve now been on three trips with a fourth to come next week. We’ve visited GE’s Global Research Center , climbed the Wind Turbine at Jiminy Peak and gone down to Maryland to check out GE’s Maternal Infant Care business.
Anyway, I thought I’d do a quick roundup of some highlights from the site over the last month:
That’s just a few highlights, there lots more at the blog

SXSWi Recap (Finally)

SXSW Interactive. Whew. It’s been… 2 weeks? 3 weeks? I’ve been so busy I haven’t had a chance to recap the whole thing. The short story is that SXSWi was AWESOME. It’s my fourth year going, and I think it’s one of the most important interactive events out there. It’s been pivotal in repositioning our company in the minds of the technology crowd – letting them realize and see that we’re more than just another “ad agency.”
But more than that, it’s the people. It’s absolutely insane the sorts of people you can randomly meet, and it’s an invaluable week for reconnecting with old friends and making new ones, especially if you don’t live in New York or the Bay Area.
As I get to know more people, though, I find it to be a bit overwhelming. When I first went, I only knew a few people, and it was easy to get QT in. Now there are just so many people to see, it’s really hard to get some quality sober time with people. Still, though, if you work at it, it can be done. I had good dinners and lunches with people I don’t get to see often, and met some great new people.
I made a point – despite what it reads like below – to be more work-focused this year, down economy and all that. For us, though, who work with large brands, there really are only four or five brands here that could be potential clients. But there’s a myriad of opportunities to position ourselves, and do things like recruit. I can’t say enough good things about it.
Anyway, off on my personal blog I do long recaps of every day of my life. I’ve been doing it for… god, four years? But since the conference was so work related, I’m posting the recap of these five days here.

GE Adventure

About a month ago we were having a meeting with some folks at GE. We were chatting about how we can help them tell their story on the web and hearing about some of the rad stuff they’re working on. Eventually we realized we had no idea where to start and thought that the best bet would probably be to take a look around GE and try to identify the most interesting stories to tell and the best ways to tell them.
Just as we said that, we thought that that should probably be our first story.
And they agreed. So we built a site called GE Adventure and we started taking little trips around the country (mostly east coast at the moment), to see some of the stuff that GE does. So far we’ve seen holographic data storage, lighting that GE hopes will eventually be sold like wallpaper, a nano coating that’s superhydrophobic (how awesome is that word?) and the view from the top of a 1.5 megawatt wind turbine (which is great by the way).
And we’ve already come up with a ton of ideas, for a giant sim-like game, for an advertising lesson using GE history and for a crazy skateboard video using organic LEDS to name a few. We’re not sure if or when these will come to life, but we sure hope they will.
Anyway, needless to say, this is a little different than the way we normally work (and certainly different than the way GE does). It’s pretty crazy to do all this stuff out loud, as Benjamin wrote for the About section of the site : “Usually the way it works when we do a new marketing project is that we have some meetings and come up with some ideas and make a presentation and then go do the work. But this time after one meeting, what we realized right off the bat is that what GE needs to do is be more transparent and human about what they are doing.”
So yeah, that’s what we’re doing. We hope you like it and obviously if you have any ideas, please leave a comment either here or there (especially if you have some inspired thoughts for how to tell these stories).
Finally, we’re not really sure what to call this thing. It’s not really a blog, though that’s the format. Internally we’ve been thinking of it as a marketing journal: A place to mark down thoughts about the things we see and the ideas we have for GE. One again, to quote Benjamin’s About section, “It’s for us, and for GE, and for potential collaborators we may work with in the future to do projects and tell stories and hopefully we will all learn a bit and get up to something interesting.”
Yeah, awesome. Go check it out and enjoy.

15 Roles every start up needs

Been plowing through the back catalog of my RSS feeds, trying to catch up after SXSW, and I found a great discussion over at Alley Insider about 15 roles every startup needs filled.
The most fascinating part is the back and forth, I think. The original post posits many of the 15 are unneeded or can be combined – we started with six, and I think to some extant that it was true that you can combine some in the short term. But very rapidly, most of those positions need to be expanded out into individuals. If anything, I think the 15 roles (plus the obvious omission of biz dev, called out in the comments) is a great map for scaling your organization from whatever it is you start out with.
Also, the discussion in the comments is really interesting – gives a lot of insight into some of the key challenges, debates, and viewpoints about team size and startups. Lately, personally, I’ve been landing on the side of larger teams – experts who aren’t torn between divided loyalties, and each important aspect of a job having a dedicated advocate. There’s a TON of internal debate about such things, though, and no shortage of people here at the company that feel smaller teams are more effective.
Personally, I think sometimes we let our nostalgia and our personal enjoyment get into this conversation a bit. It’s easy to look back on “the good old days” when we were all running around like chickens with our heads cut off, making a great project. But sometimes I look at our work now, an old project that I remember fondly as being a great project, side-by-side with a new project done via a process, and the work is almost always better now. And people have personal lives here, which I think is a pretty great accomplishment. Really, a lot of the times process probably gets a bad rap, as it has to compete in comparison with our nostalgia.
Nut that’s a whole different topic. Look at the roles, and tell me what you think – I think UX designer and biz dev are the obvious omissions. I also have a hunch toolsmith, lead developers and CSS coder could be combined, but I’m sure that’s probably a bit contentious.

AppleInsider

Catching up on my Apple gossip today, I would like to say that AppleInsider is doing a really amazing job and is slowly turning into a fully professional news source.
Finally, check out this fascinating, haven’t-yeat-heard-about story involving Chinese hackers cracking Apple’s gift card algorithm, and selling the code to a Chinese businessman who’s selling $200 Apple gift cards for $3. That one makes my head spin. What’s Apple going to do? Cut off all old gift cards? Not allow any orders from China? Ban $200 gift cards? None of those solutions seem perfect, and all of them seem like customer relations nightmares. Oy vey.