The Internet

posted 02/16/08 by Rick Webb

So, there’s this other thing that really separates us from agencies – aside from all this mumbo jumbo about only doing project work, taking on a production model, etc. We are an Internet shop. We love the Internet. Oh my god, you don’t even know how much we love the Internet. Remember all that gushing people like Wired and Nicholas Negroponte were doing in the 90’s about the potential of the Internet? They were thinking small as far as we’re concerned. Seriously, we’re part of that whole “the Internet will save humanity” school of thought. It’s the single greatest invention of our era. We could go on for hours and hours. We should probably write a book one-upping Negroponte and call it Being Wicked Digital.

Now, we’re not going to go and try to convince you that the Internet rules the school. I mean, it would be awesome if you agreed, but you know, it’s okay if you don’t. We figure that’s why you’re hiring the Internet people for your Internet needs. So you don’t need to worry about it. Fine by us.

Although there are people at The Barbarian Group that are passionate about these various things, you’re not going to see us get into broadcast advertising, or fashion, or footwear, or little vinyl dolls, or filmmaking (well, not in the traditional sense). There’s not going to be a Barbarian line of clothing (don’t think we haven’t talked about it, though). We’re not looking right now for an agent to get us script deals (well, no more than anyone else, I suppose). We have a lot of plans, and a lot of ideas, but they’re about interactivity. They’re about using technology and networks and creativity to engage people. Like we said back in that aborted mission statement.

The secret of The Barbarian Group is that we are really a big translation layer. We understand how nerds and geeks talk – we are nerds and geeks. We understand how ad people talk – we’re ad people. We understand how the Internet populace talks because we grew up with it as it grew up. We understand how artists and designers talk, because we’re artists and designers. Each of these groups has different languages, and a huge part of what we do is get them all to talk to make something greater than the sum of the parts.

For the Internet, for the people who live there. This is our audience. This is our passion. This is who we’re doing this all for. The Internet.

Here are some recent posts from our employees about The Internet:

Keyword Search: A Syntax for the Web

One of my all-time favorite nerdy browsing tools is the use of keyword searching to make finding things on commonly-used websites easier. Instead of loading up a site to search it or using Google to search for everything, I can just go to the address bar and type, say, ‘wp Poland’ and when I hit enter I get the Wikipedia page for Poland.

It’s a feature built into Firefox and Camino (and available for Safari thanks to the Keywurl plugin). Only a few sites are included by default, but it’s easy to add more — I just bookmark the results of a search, then add a keyword to the bookmark and replace the search terms in the URL with ‘%s’. After that, whenever I type that keyword into the search bar, anything I type after it before hitting enter becomes the search terms. (In Safari you have to go through the Keywurl preferences, but it’s just as easy.)

I have built-in searches for all kinds of sites: Amazon, IMDB, YouTube, the dictionary, you name it. I even have special searches for stuff that’s normally a hassle to do. Like if I want a track a package, I just type ‘track’ and paste in the tracking number, and I get the shipping status on Boxoh in no time. No pointing and clicking through multiple pages, just simple syntax and instant information.

Easily the thing I search for most is maps and directions, so I have a ‘map’ keyword that loads Google Maps.  Google recognizes ‘from’ and ‘to’ in the search query and automatically loads directions, which is great. The only catch is that it defaults to driving directions, and I usually want transit directions. (Or bicycle: blogspot/MKuf (Official Google Blog)&utm_content=Twitter , now that they have them!)

So my latest trick: Separate keywords! In links to transit directions, Google adds an extra ‘dirflag=r’ variable to the URL so it knows you want transit, not driving. It does the same for walking directions (‘dirflag=w’) and cycling directions (‘dirflag=b’) as well.  So I made separate keywords (‘transit’, ‘walk’, ‘bike’) and added the appropriate flag to each.

So now, if I want to know how to bike from the old TBG office to the new one, I just go to the address bar (command L gets me there without having to use the mouse), then type ‘walk from 455 broadway to 11 beach street manhattan’, and hit enter. Done. 455 broadway to 11 beach street manhattan

Master Class at the Boards Summit

I’m giving a master class on using web technologies to create rich user experiences for mobile devices at the Boards Summit next week. The crux of the class is that the siren’s call of creating a custom iPhone application should, more often than not, be resisted in favor of creating custom mobile web sites. A well-crafted mobile site can work on more than just the iPhone while still allowing access to advanced device features like GPS and the accelerometer. Come on out for a crash course on cutting edge web tech peppered with concrete examples and case studies.

Dear future of the internet: YOU'RE GONNA BE AWESOME!

This weekend I’ve been playing around with a few new HTML 5 design conventions, nothing major, just experimenting. I stumbled across a link to the developer build of Chrome for Mac . Always eager to try out what’s being developed to make the internet more epic, I of course downloaded it.
While many sites of course have their bugs, especially ones that rely heavily on intermixing Flash and HTML element, overall I am beyond impressed by this browser so far. Since it’s not an official release yet, I can’t say that this will take over today as my main browser; but I can say this: I can’t fucking wait until it is official. The speed by which pages are rendered, as well as the general cleanliness of the interface has me waiting in anticipation for the official release of Chrome for the Mac. It’s stated to come out by the end of the year we keep hearing, and honestly it can’t come soon enough. I’m madly in love with innovation, and this certainly is that!
I also can’t wait to see Microsoft’s, Apple’s, and Mozilla’s next response to this. Let’s make the entire internet run stupidly fast please! INTERNET CHEST BUMP!!

Holy Shit! The New Redbull.com

You know that Red Bull makes an energy drink. You may even know that Red Bull puts on those wild events where people drive shit off a dock into water. BUT did you know that Red Bull invented it’s own sport (Red Bull Air Race) or a helicopter that can do a back flip? Has two Formula 1 teams? Hosts a Cliff Diving world series? Could definitely take your dad in a fight? Throws the biggest world wide break dance competition? Made downhill full contact ice hockey racing a real thing? Probably not.
That was the problem for Red Bull online: diffused presence, minimal cross-pollination of their awesome properties, poor search, and no clean way to show off and share their sickness. The truth is, Red Bull is everywhere, and they wanted to show everyone who has ever taken a sip of their magical beverage what they mean by “Red Bull Gives You Wings”.
We spent the last few months working with Red Bull and just launched the new Redbull.com! It’s pretty fabulous really. We took all their different properties across the globe, housed them within one awesome CMS, made the site content driven, and got out of the way of all the sick content that you really want to see. Oh yeah, and it’s built in HTML (unlike their previous sites that had heavy use of Flash) so it’s now search friendly and easily shareable and trackable. Bitchin, right?
Take a look at the homepage. It’s built to be modular and highlight the best of the best. It even has a feed that is sortable by media type.

Zend CE: Easy PHP Hosting on EC2

Can’t wait to play with this.

Eugene Mirman discusses Advertising in the year 2009.

Really, required viewing.

Information Saturation

There’s simply too much stuff in the world.
Basically, that’s what I’ve surmised. Even before The Internet became the most convenient and preferred method of information delivery I remember realizing, as a young boy, the amount of information that existed in the world. And I was scared then.
Now with every passing second the tubes that connect The Internet grow ever longer. You can pretty much get some kind of information about anything you can imagine. This is obvious. And with this incredible access comes an easy way to seek out anything that is of interest to you. Where before you had to go to the music store to find out which cool new band had debuted (or read the liner notes of your favorite album to get all the bands that were thanked), now you just search. And search. Newest games? Check. Obscure limited edition books? Check. Sneakers? Check.
The Internet has basically made me a Jack of All Interests. I like a bunch of things and can try and keep track of them but because I can so easily find out about new things I rarely dive really deep into any single one of them.
And with all the interests I have comes the problem of tracking all this stuff. What an ordeal. There are lots of webapps that help you keep track of your life, but then you have to keep track of those!
But now I feel like I’m complaining, and this is sounding like some spoiled 1st world problem post so I’ll stop.

The Past's Future: Internet Enslavement

I recently caught a clip from 1994 where Tom Brokaw reports from a Las Vegas convention on technology. “It’s called The Internet,” Brokaw proclaims as the story goes on to cover the hilariously rudimentary internet of the mid-90s. Some of the predictions include a dude from Sun Microsystems that says every company large and small will have a website by the year 2000 and Bill Gates himself says we have plenty of time before computers and flat displays shrink down to the size of books.
Watching that clip reminded me of an awesome episode of the revisited Outer Limits that aired just three years later in 1997. It was actually one of my favorite episodes from that series only because it was so ridiculous. Here’s why:
(Original Airdate: February 7, 1997)
In a world where neural implants allow everyone instant access to information, Ryan Unger (Adventures in Babysitting) is a throwback, a moron. Because of a brain injury he suffered as a child, Ryan cannot tap into the Stream — an electronic collection of all human knowledge. Instead he struggles to keep up by reading books, a primitive and forgotten art.
But then a virus in the Stream starts killing people by overloading their brains with data. Only Ryan has the skills and independence to stop it. Can a primitive human, relying only on books and his own brain, save a world of machine-made geniuses from self-destruction? Or will the Stream wash away all of humanity?

The data stream, now simply known as The Stream, was developed 50 years ago so that the Earth’s population could have immediate access to the newly built World Information Network. Data relays, known as Eddies, transmit information directly to an individuals cranial implant??

OMG. LOOK AT THE STREAM. IT IS AMAZING.

Stanley: “You know there was a time when reading was a sign of intelligence.”
Mark: “Oh yeah? Thank god those days are gone.”

This is Ryan Unger. The first half of the episode basically points out how inadequate he is at everything because he cannot access the Stream.

Example: “Oh. You need to hear the menu then.”

Another example:
Cheryl: “Stanley says you can even do arithmetic in your head.”
Ryan: “I wouldn’t be too impressed. I don’t have a choice.”
Cheryl: “Well, I wouldn’t mind learning myself one day.”
Ryan: “That’s like telling a cripple you’d like to learn how to use his crutches.”

AHHHHHHHHHH IT’S THE STREAM AGAIN

Unfortunately, the Stream isn’t all sunshine and lollipops. It starts enslaving people to acquire useless data to the point where they go crazy…

And die.

Fear not though, Ryan, who can’t access the Stream stays crazy-free and tries to get to the bottom of the problem using none other than… Yup. Trusty old books.

As the Stream affects more and more people, the doctors and scientists determine that it’s a virus. Ryan attempts tell them they need to shut it down at the source, AKA shut down the Stream. This freaks people out because they can’t shut down their one source of knowledge.

Ryan then freaks out because no one will listen to him so he takes Cheryl to some abandoned building in the old part of town. (Hint: it’s a library)Here Ryan finds the one book that has the answer to the problem.

Then, the Stream people start shooting lasers at Ryan and Cheryl. Pew pew pew.

Ryan takes Cheryl and the book and hides in a nearby bank’s safe. Ryan, being the clever that he is, tries to get Cheryl to read said book.

See, the special thing about this book is that it contains the code to shut down the Stream. Since Cheryl is still hooked on Stream, the very act of her reading it will supposedly shut down the Stream.

OMG IT WORKS. NO MORE STREAM.

And everyone lives happily ever after. Especially Ryan who now gets to teach everyone the alphabet and how to spell cat.

The End.

To sum it up, we should be concerned for the following things:
- Soon we won’t be able to write, do math without calculators, and even read.
- The gap between those who have access to instant information and those who don’t will get to be so large it becomes a physical disability to those without access.
- We’ll eventually become so dependent on our instant information technology that we won’t be able to give it up… even if it kills us.
- The internet will eventually be beamed straight into our brains, but it will still have sweet trippy visuals we can watch as it does.
While the last two are still pretty absurd at this point in time, but the first two are happening as we speak.
This post is dedicated to Cursive Handwriting and Long Division.